Project description: Strategic positioning and realisation of a business-to-customer communication concept for the introduction and establishment of a new vacation parking lot on the airbase grounds with a capacity of more than 1000 slots.
Services: Development of a communication concept, product name finding, development of tonality and visuals, concept and realisation of various theme flyers, design of the Fraport signage, design of the shuttle bus and skyliner typo and the local bus stops, development and introduction of an advertising campaign (BAMS) as well as a banner campaign (Focus.de, Spiegel.de, Expedia.de), development of a park ticket, design and production of give-aways (stickers, water balls), design of the signage within the Frankfurt Airport, concept and realisation of a newsletter. |
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