Project description: The Mercedes-Benz dealership Kassel/Göttingen was the stage for a unique and fascinating show, presented to 650 invited guests. In three acts, the new luxury cars from the dream factory were introduced. In accord with their character, the sporty SLK was unveiled with the help of a DJ, saxophone and HipHop dancers, while the SLK received a more classic welcome with ballerinas and an aria for tenor. The highlight of the gala evening came together with the presentation of the new SL, together with a rendition of the pop ballade "Hero", accompanied by a firework display. The flying dinner, which included live music, gave the guests a chance to get a closer look at the new Mercedes models and exchange their views on beautiful automobiles
Services: Event concept, general organization, event engineering, decoration, event direction, catering, media production, artist recruitment
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