Projekt description: An event-linked online information platform for international journalists. With the Audi Efficiency Challenge Audi proves that efficiency is standard equipment on all Audi vehicles. A total of 20 vehicles in 3 waves and 9 legs undertook a 4,000 kilometer journey and in doing so demonstrated their excellent fuel efficiency. The tour began in A on the Lofoten in Norway and ended in Bee on the Lago Maggiore - making the trip from A to B more than just a figure of speech. The tour was accompanied by photographers and video teams whos daily reports provided content for the online platform. Live GPS tracking allowed visitors of the online platform to follow the positions of the vehicles.
„www.audi-efficiency-challenge.com"
Projekt description: Concept, screen design, programming, content support (24/7) |
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