A start-up that makes straight teeth affordable for everyone thanks to innovative and digital technology, has an expectedly difficult time in the traditional world of dentists and orthodontists.

Thanks to our many years of experience in communicating with demanding, medical B2B target groups, we were able to successfully pave DrSmile’s way into practices with a compelling communication strategy and creative advertising materials.

It’s nice when you are able to make all stakeholders – clients, dentists and patients – equally happy!