Case Study

H├Âffner

A mailing with a huge effect - opening party in Berlin

The success of a furniture store stands and falls with the number of people who flock to its salesrooms. That’s why activation is the most important currency for our customer H├Âffner. We are always on hand with creative ideas.

For example, by organising car park concerts with attractive national artists at the opening of new furniture stores, so that tens of thousands of people – perhaps for the first time – visit a H├Âffner store every time. Or by sending out to 2 million households a key that fits into a lock in the furniture store that opens the door to a shopping voucher. The response rate of 13 percent (!) speaks for itself.

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