Case Study

SB Union

Making pleasure a virtual experience

Transporting taste via a virtual world – unthinkable? With the SB Union, we are taking a new path. Because a wholesaler who wants to supply his customers with the best products still needs a distribution channel in 2021. Real product testing in a virtual world takes place here just as much as panel discussions on the topic of to-go packaging in gastronomy.

True to our idea: we will not be able to create the taste of truffles on the tongue virtually, but we will develop truffle ideas to implement the maximum of convincing communication in these times.