Case Study

Volkswagen AG

Event for over 120,000 visitors

The VW factory in Kassel is the most important transmission manufacturer in the VW Group and supplies all vehicle-building plants. And since 2020, the plant has been the group-wide lead for battery electrification.

In summer 2018, we celebrated the plant’s 60th birthday together. When 120,000 people spend their day together at VW, everyone has to get their ticket, parking spaces have to be available, public transport has to transport the masses, the curry sausage has to taste good, 2.4 million square metres of entertainment have to be provided and the top act has to perform in the evening. At the end of the 12-month planning process, a unique event was created.