The idea of the Roadshow in a Box was developed to answer a request from CARIAD, with the clear goal of effectively presenting the software company’s various divisions and products within the group’s brands, such as Audi, Porsche and Skoda. The challenge was to develop a system that would not only be flexible and sustainable but would also be easy to use.

The result was exhibit boxes that offer many advantages: they are easy to transport, can be set up and dismantled quickly and independently thanks to their modular design, and can be easily customized to adapt the message to different audiences, locations or topics.