Volkswagen Genuine Parts supplies 3,100 service partners of the VW Group brands with genuine parts and accessories, making it the logistical backbone of the group’s after-sales business. The annual Group After Sales Conference is an opportunity for all VW managers around the world to exchange ideas and to update the strategic direction of the company.

We developed a unique event concept featuring workshop areas, information islands and exhibition areas to provide all participants with the content they came for – including, of course, a special closing event.