What do you do when the pandemic means one of the largest webshop providers is unable to hold its much-anticipated online retailer conference, planned to include content and an after-work party? We say: Welcome to our hybrid event world!

The primetime opening and two days of presentations and workshops were streamed from the main stage and two smaller stages, allowing more than 2,000 remote attendees to share industry knowledge and participate in new networking formats.

As the general contractor, we relied on our innovative approach from the start and were able to establish a new format in 2021.